Visual Literacy -Advertisement Analysis

h  Image

This advertisement was created by Old Dominion (OD) to promote their business of shipping freight, managing trucks logistics, moving cargo, and making deliveries. This ad appeared in the November 2012 edition of Forbes magazine. OD used an image of a bride next to one of their trucks along with white text that talked about the idea of keeping “promises” to create a powerful message that targeted wealthy business owners, people most likely to use their shipping services.

By using an image of a bride, OD’s ad used symbolisms of marriage values to attract consumers motivated by ideals. The text used in this ad further helps communicate the message that OD is trying to send to readers of Forbes magazine. The image of the bride standing next to the truck on its own can be confusing for some readers and could have many interpretations. Thus, in order to insure that readers interpreted the ad correctly, a small explanatory paragraph was included at the bottom. The paragraph reads,

“If you’re in the veils and heels business, so are we. We may be in shipping, but your business is our business. Which means our business is much more than trucks. Trucks don’t keep promises. People do. From our expert sales and support teams to the careful drivers and dock workers entrusted with your shipment, the promises you make are kept by us, one and all.”

If readers did not understand the message being communicated by the image of the bride, they would definitely understand it after reading the text.  The images might allude to the ideas of marriage, commitment, values, and promises, but the text is able to directly state this message.

The color and font of the text also help represent these values. All of the letters are in white, even those seen on the image of the OD truck itself. The white text is visually appealing next to the two main colors used in the ad, OD’s green and orange. In many cultures, especially in the United States, where Forbes magazine has many subscribers, the color white represents purity. In other cultures, the color white also represents openness and truth. The creators of this ad could have chosen to use white text because it is visually appealing and looks good next to the OD colors, but also because of what the color white represents. OD is mainly targeting people of a higher social class who could pay for their services.  Most of Forbes readers are wealthy white men who are married and run their own businesses, thus OD’s ad would appeal to them.

The demographics of the readers of Forbes magazine are as follows:  the median age of readers is 43.2, 68.4% are males, 71% have a millionaire household, and 75.1% are employed (Forbes Media Kit). The magazine in which OD decided to place its ad says a lot about the audience they are targeting.

 

Works Cited:

 

Forbes. Forbes Magazine, n.d. Web. Nov. 2012. <http://www.forbes.com/fdc/welcome_mjx.shtml&gt;.Support E

 

“Forbes Media Kit.” http://www.directactionmedia.com/wp-content/plugins/downloads-

manager/upload/Forbes%20Magazine%202012%20MediaKit.pdf. N.p., n.d. Web. Nov. 2012.

Posted in Uncategorized | Leave a comment

Visual Literacy – Resume and Business Card

cindy zavala business card -revised

Cindy Y. Zavala
5832 Lebanon Road
Alexandria, VA 22310
cz9530a@student.american.edu

Education

• Graduated from Thomas A. Edison High School as an honor student with a 4.0 GPA and obtaining the International Baccalaureate Diploma and Governor’s Seal of Excellence, 2010
• Studied and took courses on Foreign Policy at Georgetown University through the Junior Statesmen of America, 2009
• Attended Trinity University’s Summer Seminar in Intelligence, 2007, and the Governor’s School for Humanities at Christopher Newport University, 2009
• Currently working on obtaining BA at American University’s School of Communication, 2010

Experience

Fundraiser Coordinator for ACOSAL (Salvadoran Non- Profit Organization), 2010-present
• Designed sponsorship letters and created sponsorship packages to seek funds for the organization
• Wrote press releases and was in charge of outreach for media coverage for ACOSAL
• Created tickets and flyers for the advertisement of ACOSAL’s events
• Worked with radio station El Zol 107.9 FM and La Nueva 88.7 FM to help organize a telethon to raise funds for flood victims in El Salvador

Intern at NCLR Lideres, 2012
• Offered support to the Lideres Team at NCLR by assisting in major projects
• Created and organized documents for sponsors and community affiliates
• Wrote letters and evaluations for the Lideres team

Co-Director of the Latino and American Student Organization at American University, 2011-2012
• Organized panel discussions, working with guest speakers from various organizations
• Facilitated meetings to recruit volunteers for Telemundo’s Family Expo
• Advertised for LASO’s meetings and events through the use of Twitter and Facebook
• Informed members of LASO of opportunities through its Listserv and e-mail account

Reporter for Asi Es Mi Gente Online TV, 2010-2011
http://www.asiesmigentetv.com
• Recruited sponsors by working with local organizations and local businesses to seek sponsorships
• Conducted news reports for Asi Es Mi Gente Online TV Channel in both Spanish and English, interviewing local community leaders, activist, artists, etc.

Event Coordinator of Fundasal- USA Foundation, 2009-2010
http://www.fundasal-usa.org
• Recorded videos for the organization in El Salvador for their Facebook Account
• Organized and led fundraising events for the Fundasal-USA foundation , collaborating with members of other non-profit organizations

Miss Sister City Arlington-San Miguel, 2008-2009
Arlington Sister City Association
http://www.arlingtonsistercity.org
• Represented the organization through interviews with the Washington Hispanic, El Tiempo Latino, El Pregonero, Pulso Latino, Deportiva TV, and other local media organizations
• Served Arlington, VA and worked closely with members of the Arlington County Board on international service projects
• Attended press conferences, volunteered in the community, and organized fundraising events

Achievements 

• Town Hall speaker at NCLR’s Lideres Summit, 2012
• Second place winner of NCLR’s Lideres Summit Talent Show, 2011
• Winner of the NBC 4 Studio-Telemundo Hispanic Heritage Month Essay Competition, 2009
• Winner of the Essay Competition for the Hispanic Youth Symposium, 2007

Posted in Uncategorized | Leave a comment

FREEDOM: Building a Foundation for Development

Amartya Sen’s Development as Freedom discusses how freedom is needed to advance development and how directing attention to the ends is better than the means. Kristof and WuDunn show how aid is improving the lives of many women. However, Sen’s ideas do not really work with Kristof and WuDunn’s ideas about aid. They contradict each other because foreign assistance and aid is not accepted by those that do not believe in the freedoms listed by Sen. In some countries those that are suppose to receive aid do not because the funds are taken by corrupt politicians who continue to steal their freedoms as well. It is when these freedoms are not protected that funds get lost. For this reason, I believe that aid and foreign assistance should not be seen as the lubricant that helps gears move freely. To move freely, we must be free first. And for civil society to be strong, citizens must have freedoms first. Kristof and WuDunn seem to understand how in some countries a gradual and slow moving development process is the only type of development that is accepted. They illustrate a slow development process with their metaphor of aid being “a kind of lubricant, a few drops of oil in the crankcase of the developing world, so the gears move freely again on their own.”   Aid is giving slow, one drop at a time. And this aid helps development continue, drop by drop. For example, Kristof and WuDunn discuss how aid is given to women so that they can gradually become more independent and be able to support their families. The process works something like this: Woman gets funds, woman works for income, and then man finally realizes that woman is good for something. Saima, a Pakistani woman who was beat up by her husband is set as an example. Kristof and WuDunn explain how Kashf Foundation, a Pakistani microfinance organization lent Saima money and allowed her to start her own embroidery business. When Saima started supporting her family, her husband stopped beating her up. Thus, it can be argued that aid, although it is more of a gradual development process, is needed.  If this woman had not received any aid, she would not have been able to work and support her children, and most importantly her husband’s viewpoint would have never changed. The fact that aid allowed this woman to progress and that mindsets were changed as a result, indicate a tremendous improvement. This woman’s story along with other stories that Kristuff and WuDunn discuss prove how aid is making a difference. However, aid does not attack the issue of woman’s freedoms directly. Sen does focus on these freedoms. The way foreign aid is put to works is a little disturbing. It is taking a few loans for men to realize that they do not need to be disciplining their wives and that having daughters is equal to having boys? It is even more disturbing that culture, for example Saima’s mother-in law believed wives can be beat up for discipline, as an excuse to justify them. But because he stopped hitting her as soon as things were okay, it just proves that he was taking out his frustration on her and his freedom to discipline her is not really there and does not have to be part of a culture. The lack of education should not be part of anyone’s culture. But I think this is what is happening and will continue to happen if we do not deal with Sen’s conception of development as freedom. Becoming a country full of uneducated people creates a national identity and a bad reputation. Kristof and WuDunn connect this to the history of these countries. These countries did not have much freedom, first due to slavery and then to totalitarianism. These countries have suffered from Sen’s “unfreedoms.” I think Sen senses how aid is not enough. And maybe getting aid from world powers like the US, is in a sense still showing how unfree underdeveloped countries really are. How free can you be when you depend on someone else? Dependency exists when underdeveloped countries getting help from big countries. And in a way aid becomes an unfreedom. The aid Kristoff and WuDunn discuss become the unfreedom Sen believes we must fight. Aid itself can become an unfreedom if it creates dependency. How free can a woman be if she depends on a man? Not very free at all. How free can a country be if it depends on foreign aid? Not very free at all. For this reason, I like to view development like one is building a house. First one needs to build a foundation. SALEF is helping build a foundation as it promotes the civic participation and representation of the Salvadoran and other Latino communities in the U.S., promotes the economic development and democracy in El Salvador, as well as to advocate for its economic, educational, and political advancement and growth. Thus, by helping students in the U.S. SALEF promotes giving back the community through scholarship. This is giving students the freedom to get an education and express themselves, which would favor Sen’s ideas. However, SALEF is also a funds program and realize on aid, which would favor Kristof anf DuWunn. We need freedom first and then aid to be able to build together. http://www.salef.org/

Posted in Civil Society | Leave a comment

Hello world!

Welcome to WordPress.com. This is your first post. Edit or delete it and start blogging!

Posted in Uncategorized | 1 Comment